Lola Severina

Tradition Meets Innovation for a Sustainable, All-Natural Self-Care Packaging Line

Problem Statement:
The packaging design for Lola Severina’s soap, shampoo, and conditioner, presented two key challenges. First, we needed a visually compelling design that could stand out on retail shelves while being flexible enough to serve as a template for future scent variations. Second, the design had to streamline production and reduce the overall workload related to packaging management.
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The packaging design also needed to address important factors such as maximizing shelf space, ensuring printing efficiency, and incorporating environmentally friendly materials for recyclability. The goal was to create packaging that not only appeals to customers but also aligns with the brand’s values of sustainability and high-quality craftsmanship.

Design Goals/Objective:‍

Develop three unique design concepts inspired by Filipino

Highlight the brand’s dedication to quality and eco-conscious practices.

Create an engaging brand experience that resonates with customers while staying true to the heritage.

The Result?

The packaging mock-up for Lola Severina. Front and back design.

The final packaging design for Lola Severina’s soap, shampoo, and conditioner employs a cohesive approach that blends tradition and modernity. For the soap, a sticker-style packaging wraps around the product, featuring a bold Visayan tattoo motif alongside traditional banig and weaving patterns. This design was chosen to capture attention, evoke cultural pride, and create a strong shelf presence while maintaining flexibility for future product variations.

The packaging mock-up for Lola Severina Soap, Shampoo, and Conditioner. Front design only.

Soap, Shampoo, and Conditioner packaging design for Lola Severina.

For the shampoo and conditioner, the design draws inspiration from the fluidity of ocean waves and the flow of hair, symbolizing natural beauty and movement. The conditioner’s packaging features an inverted color scheme from the shampoo, creating a harmonious visual connection between the two products. Across all items, the packaging maintains a focus on eco-conscious practices and a sustainable future, reinforcing Lola Severina's commitment to both heritage and environmental responsibility.

Lola Severina

About the Client:

Scope of Work:

Tradition Meets Innovation for a Sustainable, All-Natural Self-Care Packaging Line